Head of Product & Strategy at KovaaK Games.
I guide roadmap, design, development, budgets, and day-to-day execution, and stay hands-on across UI/UX, feature specs, prototyping, and implementation.
Building
A quota tracker for intentional effort. The reel is its interface and motion: one shape through the app’s controls, with the app’s own sounds.
Experience
Marketing ConsultantAtelico Studio
- Helping with marketing since March 2026
Head of Product & StrategyKovaaK Games
- Define and execute product strategies that drive growth and engagement
- Work closely with the CEO on critical product and business decisions
- Develop UI/UX systems that improve satisfaction, acquisition and retention
- Oversee team alignment, financial planning, and internal processes
- Build across web apps, AI workflows, Discord bots, and Unreal Engine
Senior Product ManagerThe Meta
- Wrote design documents and UI/UX mockups, and coordinated with engineering
- Identified enhancements to improve UX, ROI, and product appeal
- Designed gameplay and maps for the product and partners, including pro esports teams
- Communicated the vision and value of new products; helped prioritise the roadmap
Product Marketing ManagerThe Meta
- Analysed community feedback, competitor trends, and user data to find high-ROI features
- Contributed to product design and implementation, including UI/UX improvements
- Identified and championed influencer activity to grow the audience
Marketing & Design ConsultantFreelance
- Consulted for audio and gaming clients: Stam Audio, KHE Audio, Golden Age Project, Fuse Audio Labs, and ALOFT Gaming
Product Marketing ManagerStam Audio Engineering
- Negotiated with retailers and manufacturers to hold product standards
- Managed artist relations, press and media outreach, and events
- Oversaw product design, from aesthetics to functionality
- Ran social media, newsletters, and customer support
Writing
All writingEducation
- AI & Data for BusinessNova SBE
- Applied ManagementNova SBE
- Audio Science & TechnologyLusófona