Effort Keeper
A quota tracker for intentional effort. The reel is its interface and motion: one shape through the app’s controls, with the app’s own sounds.
I lead product and strategy at KovaaK Games — roadmap, budgets, specs, and a fair share of the UI myself.
On the side I’m building Effort Keeper and writing about how interfaces move. Before games, I studied audio science and spent four years on studio gear at Stam Audio.
Building and writing
Heads
Transform, Opacity, and the Exceptions
Springs, Velocity, and Letting Go
Animating Between Layouts
Designing for the Pointer
ConicAround a centre that follows the pointer; X also turns it.
CSS Gradients, Revisited
The Boring Components
Experience
- Marketing Consultant · Atelico Studio2026–Now
- Head of Product & Strategy · KovaaK Games2024–Now
- Senior Product Manager · The Meta2021–2024
- Product Marketing Manager · The Meta2020–2021
- Marketing & Design Consultant · Freelance2019–2023
- Product Marketing Manager · Stam Audio Engineering2016–2020
Education
- AI & Data for Business · Nova SBE2025–2026
- Applied Management · Nova SBE2024–2025
- Audio Science & Technology · Lusófona2014–2017
What each role involved
Marketing ConsultantAtelico Studio
- Helping with marketing since March 2026
Head of Product & StrategyKovaaK Games
- Define and execute product strategies that drive growth and engagement
- Work closely with the CEO on critical product and business decisions
- Develop UI/UX systems that improve satisfaction, acquisition and retention
- Oversee team alignment, financial planning, and internal processes
- Build across web apps, AI workflows, Discord bots, and Unreal Engine
Senior Product ManagerThe Meta
- Wrote design documents and UI/UX mockups, and coordinated with engineering
- Identified enhancements to improve UX, ROI, and product appeal
- Designed gameplay and maps for the product and partners, including pro esports teams
- Communicated the vision and value of new products; helped prioritise the roadmap
Product Marketing ManagerThe Meta
- Analysed community feedback, competitor trends, and user data to find high-ROI features
- Contributed to product design and implementation, including UI/UX improvements
- Identified and championed influencer activity to grow the audience
Marketing & Design ConsultantFreelance
- Consulted for audio and gaming clients: Stam Audio, KHE Audio, Golden Age Project, Fuse Audio Labs, and ALOFT Gaming
Product Marketing ManagerStam Audio Engineering
- Negotiated with retailers and manufacturers to hold product standards
- Managed artist relations, press and media outreach, and events
- Oversaw product design, from aesthetics to functionality
- Ran social media, newsletters, and customer support